Most of the time, in order to prove your worth and demonstrate your skills you have to go above and beyond the call of duty and challenge the status quo. In this case that meant creating my very own TVC from scratch (aside from the shooting).

For this ad I created everything; from the edit and 3D logo end frame, right through to music editing and audio production. I edited the juicy Apple ProRes footage in Adobe Premiere before dynamically linking the project to Adobe After Effects to key and grade the edit. I modelled, textured, lit and animated the Capital FM logo in Maxon Cinema 4D. I edited the original music from an existing Capital FM ad and engineered the audio from the shoot using Adobe Audition.

So, as you can see, all in all I created my very own TV ad from scratch; no copyright infringement intended, I hasten to add!
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